Best practices for businesses working with international clients
Do you want to take your business global? It’s the best way to access more clients and boost revenue. However, it comes with various challenges. You need to ensure you keep all your clients satisfied. Here are our top tips for working with international clients.
The SMB landscape in the US and Australia
The US and Australia are home to millions of thriving small and medium-sized businesses that are driving economic growth and innovation.
US SMBs account for 44% of the GDP and are known for their entrepreneurial spirit and outsourcing internationally. Australia is home to 2.2 million SMBs that are the backbone of the nation’s economy.
Building a cross-border client base in the US and Australia offers immense growth, collaboration, and innovation potential.
How to win clients
Winning clients in the US and Australia requires a tailored approach, considering cultural nuances and practical respects.
For US clients, be prepared to tackle time zone differences, communication challenges, and competition. So, showcase your unique selling points, demonstrate energy, and address your prospective client’s specific needs. Also, leverage platforms like LinkedIn, Upwork, and client referrals to expand your reach.
For Australia, punctuality is key, so be early to meetings. Also, familiarize yourself with Aussie slang to foster stronger connections. Employ closed-loop communication and utilize technology, such as Zoom, for seamless video calls. To find potential Australian clients, explore Facebook pages, LinkedIn, and other online platforms they use.
Tips for working with US and Australian clients
To keep clients satisfied, you need to focus on effective communication, cultural understanding, and time management. Here are some tips for working with international clients from the US and Australia.
For US Clients
Focus on delivering quality work and structure your schedule to accommodate US working hours. Managing time zone differences is crucial for smooth collaboration.
To stay connected, utilize technology, including messaging apps like Slack, video conference apps like Zoom, and project management apps like Trello.
Be mindful not to provide incorrect suggestions, over-commit, or discuss politics with clients.
For Aussie clients
Ask questions to comprehend their needs and invest time in learning Aussie slang for improved communication.
Harness technology like Zoom to enhance efficiency and avoid responses that may confuse your clients.
Refrain from discussing sensitive topics like religion, politics, or money with clients.
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