AN OVERVIEW OF THE FREELANCE INDUSTRY
The freelance workforce has grown by leaps and bounds in the past decade, and it is not stopping. In 2016, it was estimated that freelancers make up 35% of the US workforce. In countries where the average daily income is low, the workforce is shifting toward freelance, where marketplaces like Upwork and Fiverr offer online work opportunities for significantly higher pay.
The barriers to entry for freelancers are quite low. A skill, an internet connection, good-enough English and some luck may be it all it takes to get one’s freelance career off the ground. One struggle freelancers face right off the bat, however, is how to position themselves financially to attract new customers and develop a returning customer base.