Marketplace options in the wake of PSD2

Our eBook can help you understand the full scope of marketplace options in the wake of PSD2. It explains:

• How businesses can use APIs to increase payment security and streamline their payment processes. 
• The different types of third-party providers, the benefits they offer, and the potential risks associated with using them. 
• Regulatory compliance, data protection regulations and consumer rights.

The eBook is also an excellent resource for any business looking to understand the implications of open banking and third-party providers in general. 

Understanding PSD2 

PSD2 is an improvement of PSD1, which increased transparency in fees and services and bolstered the development of SEPA. It refers to the revised Payment Service Directive, a set of regulations that govern digital payments in the European Union. 

The goal of PSD2 is to create an open and competitive banking environment by enabling third-party providers to access customer data from banks or payment service providers. The rights of the consumer are at the forefront of PSD2.  

Strong customer authentication 

PSD2 widens the regulatory net, applying strong customer authentication (SCA) to digital payments. SCA requires two-factor authentication when processing payments, making it harder for fraudsters to make unauthorized transactions. 

Open banking 

The introduction of PSD2 allows for access to a more comprehensive range of payment systems, enabling merchants to manage their finances and simplify the overall payment process. Third parties are able to access account information of customers via open APIs. 

Transparency and licensing 

All entities that process payments and  provide electronic payment services must be licensed as payment entities. The PSD2 enforces stricter reporting standards, which enhance transparency. 

Security 

In terms of electronic payments, two-factor customer authentication must be implemented when processing payments. 

According to Payoneer, seller fraud, including account takeovers and chargeback fraud are a growing risk across all marketplaces. It is vital that payment providers offer end-to-end encryption, secure data storage, and fraud protection services. 

PSD2 regulation in the marketplace context 

Currently, there is limited scope in terms of the “commercial agent exemption”. It is only permitted when the marketplace acts on behalf of the payer or payee (and not both). 

This requires the marketplaces to process third party funds per the same standards as banks or other payment service providers. 

Weighing marketplace options 

When weighing marketplace options, it is important to consider the following: 

Getting licensed 

Applying for a payment service license won’t change any steps in the money-handling process. However, it can be expensive and time-consuming to obtain a license. It also requires ongoing obligations to maintain the license. 

Commercial agent exemption 

PSD2 dictates that the marketplace allows a buyer to transfer funds into an account that is controlled by the marketplace. However, this is not the final settlement of the buyer’s debt to the seller. The marketplace must control the transfer of corresponding amounts to the seller. 

Third-party providers 

Third-parties offer a flexible and cost-effective way to access digital payments, without the need for a license. Strict data protection rules must be adhered to. 

Multi-sided platforms 

Multi-sided platforms allow businesses to offer a range of services, from payments to credit and lending solutions, all under one roof. 

This gives customers access to a range of payment options, as well as liquidity and financial services that would otherwise be unavailable or cost prohibitive. 

“Technical Service Provider” (TSP) exemption 

A third party licensed payment entity may be used for the collection and transfer funds on behalf of the marketplace. They will act as a Technical Service Provider (“TSP”). 

Authorization requests and data will be submitted to the 3rd party for payment processing, but it wil not have ownership or control of the funds.  

The concern of the inability to touch funds as they move from buyer to seller can be solved by electing the TSP exemption. This option is low cost, low involvement, and the safest path to compliance. 

Considerations when choosing a payment partner 

Finding the right payment partner is essential to help marketplaces scale and optimize, and meet the needs of customers and sellers alike. The following values should be considered: 

Regulatory compliance 

All third-party entities should be properly licensed across the EEA. Specifically, with multi-jurisdictional licensing, a thorough understanding of global regulatory requirements, and strict KYC & AML procedures. 

Established marketplace expertise 

A reputable payment provider should be well-versed in industry standards and requirements. They should also offer value-add services developed specifically for the modern marketplace and have an extensive marketplace client portfolio. 

Creating an open payments world

Leveling the playing field and creating opportunities is at the heart of PSD2. A reliable payment partner must be flexible and able to integrate with multiple PSPs. 

Focused on cross-border at the core 

Seek out a payment partner with a global footprint, one that is capable of providing customers with a localized payment experience in multiple jurisdictions. They should serve the entire spectrum of its seller base. 

About Payoneer 

Payoneer is a one-stop solution for businesses accepting payments from customers all around the world. The platform allows you to transact securely with the most cost-effective price options on the market. Get in touch to find the ultimate marketplace payment solution.