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The Importance of Website Security in Building Customer Trust

Learn why website security is essential for building customer trust, protecting data, and safeguarding your brand. Explore key practices to secure your site and enhance credibility.

The Importance of Website Security in Building Customer Trust
The Importance of Website Security in Building Customer Trust

Payoneer Team

The importance of having robust website security cannot be underestimated – not only does it prevent fraud and protect your data, it also sends an important message of reassurance to your customers: you’re a brand they can trust. Read on to learn about best practice and the measures you need to take to secure your website and enhance credibility.

We live in an age of cyber threats and hacking – there are stories on the news every day about how big companies have been compromised by an online security breach. When data is stolen, customers lose confidence and your business takes a hit. Services can be disrupted for weeks or months, and the financial implications can be devastating. Even when everything is secure again and you get back online, it can take far longer to repair the damage to your reputation and rebuild customer trust.

The threat is real, so it’s easy to understand why you need to take your website security seriously. 

Website security: The basics

Every website is bombarded by hackers trying to break through security to steal data or disrupt business. This means it’s essential to take website security seriously. All website owners need to take measures against:

  • phishing
  • SQL/malware injections
  • cross-site scripting – injecting malicious scripts
  • brute force hacking
  • insecure plugins – your website is only as strong as the plugins you employ and some carry vulnerabilities

Making the appropriate security provisions is also necessary to ensure you comply with data protection regulations, and you can only build trust with security in place.

Good website security aims to achieve the following:

  • Secure customer data protection – names, addresses, financial details and more – if you hold sensitive information it needs to be protected. An information breach will not only lose you money and customers, but also your reputation.
  • Business interruption – some cyber attacks are designed to make your website crash and disrupt your business. Prevent this with secure website best practices.
  • Cybersecurity and trust – make sure your customers understand how seriously you take online security or risk losing their confidence. If you fail to maintain good cyber security, the reputational damage can be catastrophic.
  • Prevent legal action and financial loss – if you fail to protect secure customer data, you risk being in non-compliance with GDPR regulations. Lawsuits and fines only add to the cost of a security breach.

Best practices for a secure website

No single measure will give your website 100 percent protection. You need to employ multiple strategies and monitor them constantly to make sure they’re robust and up to date.

Employ the following tools and techniques to keep your website secure:

  • Web application firewalls – this is your first line of protection against denial-of-service attacks, allowing you to monitor HTTP traffic.
  • Constant monitoring and incident response – ensure you have protocols in place to monitor for malware, vulnerabilities and suspicious behavior. Formulate a response plan to deal with identified threats.
  • SSL/TLS encryption – encryption is essential to protect communication between your website and visitors.
  • Secure authentication and access controls – use strong passwords and two-factor authentication to block hackers, while maintaining tight control over who has access.
  • Install software updates and patches – CMS platforms, themes and plugins often have vulnerabilities, so be sure to install every update immediately to fix problem areas.

Enforcing these measures and ensuring that customers and potential customers are aware that you have these measures in place is vital to creating and maintaining trust. When you fall victim to a cyber attack, trust is shattered and it’s very hard to repair, so it’s critical that you do your utmost to protect your website.Payoneer is an ecommerce payment solution that can integrate with your website to enable you to get paid by clients. By using Payoneer’s local receiving accounts, you can unlock global growth securely.  With robust security and competitive pricing, Payoneer is the best solution for smart, secure business payments.

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Frequently asked questions (FAQs)

Payoneer keeps transactions and accounts secure with a multi-layered approach which includes the following:
Regulatory compliance – Payoneer holds PCI DSS Level 1 certification, which is the highest encryption standard for payment data security. The company also complies with international AML and ‘know your customer’ protocols to ensure the safety and security of the website and all customer data.
Fraud prevention measures – along with web application firewalls, bot detection software and duplicate-site tracking, Payoneer also continuously monitors all transactions in real time to identify and stop identity threat, fraud and scams.
Two-step verification – accounts and logins are protected by strong authentication processes, such as CAPTCHA, which can spot automated attacks. RSA adaptive authentication monitors out-of-the-ordinary customer behavior.
Notifications – Payoneer account holders are automatically notified of account changes and unusual activity and asked to verify whether they are responsible.

Payoneer takes the importance of online security seriously and encourages the businesses it works with to do likewise. Here are the recommendations for good cyber security:

  • ensure that your website and online operations all run over HTTPS and use SSL/TLS encryption for all transactions to protect sensitive data
  • demand strong multi-factor authentication, restrict user roles and privileges, and require strong admin passwords to minimize unauthorized access
  • make sure your website meets PCI-DSS standards wherever you store payment details and other sensitive data
  • use anti-fraud tolls, and monitor IP and device patterns to spot fraud
  • update software and plugins frequently to patch vulnerabilities
  • validate all payment requests to avoid misuse and chargebacks

Yes, you can certainly maintain robust security when you integrate Payoneer on your website, and with Payoneer’s own strong security measures you can rest assured that the integration will be safe for your clients and customers. Payoneer Checkout and Payoneer’s APIs for use with platforms like WooCommerce or Shopify all involve payment processes for which Payoneer has a regulated infrastructure to ensure complete security. API keys and authentication tokens are employed to ensure that only authorized systems can interact with the Payoneer backend.

Payoneer has built a strong reputation for its employment of rigorous security measures, so when you use an integrated Payoneer checkout, your customers have the peace of mind that comes from a trusted brand. Payoneer:

  • protects sensitive data with industry-standard encryption
  • employs multiple fraud prevention measures
  • uses built-in risk intelligence and multi-factor authentication to reduce fraud
  • provides a clearly branded professional and secure payment flow which encourages better conversions and more repeat purchases

If Payoneer detects any suspicious-looking activity on your account it will trigger additional verification measures, such as two-factor authentication and the use of security questions. If these are not satisfactory, an account showing suspicious activity can be placed on temporary hold. You would be notified by email or an in-app alert to contact support. Further investigation by Payoneer’s security team may follow if required.

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Disclaimer
The information in this article/on this page is intended for marketing and informational purposes only and does not constitute legal, financial, tax, or professional advice in any context. Payoneer and Payoneer Workforce Management are not liable for the accuracy, completeness or reliability of the information provided herein. Any opinions expressed are those of the individual author and may not reflect the views of Payoneer or Payoneer Workforce Management. All representations and warranties regarding the information presented are disclaimed. The information in this article/on this page reflects the details available at the time of publication. For the most up-to-date information, please consult a Payoneer and/or Payoneer Workforce Management representative or account executive.
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