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Optimizing your financial website for AI-powered search algorithms

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Payoneer Team

When it comes to AI and SEO, is there really a big difference in what you need to be doing to optimize your financial website? This is a question that businesses and entrepreneurs need to be asking themselves now – because no one wants to get left behind in the AI revolution.

AI has swept through the world of internet searches in an unprecedented way, changing almost everything we thought we knew and setting new standards in the way people discover information. This change has been driven by the introduction of AI into the search equation by the search engines themselves – now, if you search for something on Google, the first result you see will be an AI-generated summary of the top results. This means that for an increasing number of searches, users simply don’t bother to click through to the pages to see the original source material.

What does this mean for financial services website SEO?

What this means, if you run a financial services or ecommerce website, is that your AI SEO strategies will need to change. Search engines used to rank websites for specific keywords, but AI-driven searches have a different set of priorities. To optimize your SEO positioning, you now need to build authority. In other words, if you’re the recognized and trusted source of information in your area of expertise, say local receiving accounts, then the AI-driven search engines will include your information in their summaries.

As the majority of searches on Google no longer result in clicks, the traditional ways of generating organic search traffic no longer apply. You might have noticed that your website is generating less traffic and fewer leads. Instead of a ranked list of sites to visit, searchers are now presented with a couple of paragraphs to read – and if you’re not part of this summary, you’re toast.

What should you do to build authority with the AI search algorithms?

AI search optimization no longer depends on keywords, so you need to change the way you think about presenting your website. AI SEO strategies should prioritize content that shows expertise, experience, authority and trustworthiness – E-E-A-T.

Here are our top 10 financial SEO tips to keep yourself in contention:

  • Concentrate your SEO activity on authority-building strategies to become a reliable source for AI-driven search engines. This means creating high-value thought leadership pieces that establish your experience and credibility.
  • Commission and publish articles, reports, white papers and guides in the areas in which you want to attract search traffic.
  • Share your expertise and analysis on complicated issues within your industry.
  • Give advice that provides real benefit to your customers or followers, and use experience-driven content, like customer success stories and case studies on, for example, getting paid by clients or withdrawing funds, to highlight expertise. Include customer testimonials.
  • Post information that has clear structure and is well organized, and create interactive tools for customers and users.
  • Use FAQs to make solutions easily discoverable.
  • Be consistent in branding, posting and in the formatting of information shared.
  • Update your Google My Business and Wikipedia listings in line with your authority building.
  • Build up your backlinks from other authoritative sources.
  • Optimize for local search visibility by keeping local business listings up to date. Create location-specific content and use geo-targeted keywords.

Competition to rate highly in AI driven searches is much fiercer as the results are so concentrated, only a few sites are used to create the AI summary. You’re up against not only your direct competitors, but also financial advice sites, comparison sites and new fintech platforms. The stakes are high and, if you can achieve the status of trusted authority, the rewards are considerable.

Frequently asked questions 

Continue to use traditional analytics to assess your performance, but also be aware of the following:

  • Use  third-party tools, such as  Semrush, Ahrefs and Similarweb – they’ll help you to track AI Overview visibility.
  • Bing Webmaster Tools for Copilot integrations.
  • Gain insight by monitoring your click-through rates, impressions and position volatility.
  • Track brand mentions in AI summaries using SERP monitoring tools such as AlsoAsked or Sistrix.

There are certain techniques you can use to improve your chances of appearing in AI-driven search summaries:

  • Use your opening paragraph to strongly make your point or answer the question you’re posing.
  • Structure your headline to clearly ask what your article is about.
  • Include lists, bullets and data, and keep narrative description short and to the point.
  • Use schema markup.
  • Prioritize facts.
  • Update frequently.
  • Ensure your brand and product is frequently referenced and linked.

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness – the four critical elements used by Google AI to evaluate content for search purposes. These are especially important for financial websites, where trust in any information is essential. It’s also important to optimize for these as AI search engines look for verified experts and sources.

To improve your E-E-A-T credibility:

  • Identify authors and include details of their qualifications and experience.
  • Avoid posting reams of generic advice and use specific first-hand information.
  • Include links to sources used.
  • Ensure your website is well regulated with a clear privacy policy and contact information.

Using structured data and recognized schema for presenting information on your website means that AI-driven search engines can more easily understand the context of your offering and how it fits in relation to other information. 

Tips:

  • Use JSON-LD schema for articles, guides, product data and FAQs.
  • Good structure allows the AI algorithms to identify and extract key information for inclusion in featured snippets and overviews.
  • Reinforce your credibility by adding author and organization schema.
  • Use schema markup to generate click throughs and make your content more discoverable.

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Disclaimer
The information in this article/on this page is intended for marketing and informational purposes only and does not constitute legal, financial, tax, or professional advice in any context. Payoneer and Payoneer Workforce Management are not liable for the accuracy, completeness or reliability of the information provided herein. Any opinions expressed are those of the individual author and may not reflect the views of Payoneer or Payoneer Workforce Management. All representations and warranties regarding the information presented are disclaimed. The information in this article/on this page reflects the details available at the time of publication. For the most up-to-date information, please consult a Payoneer and/or Payoneer Workforce Management representative or account executive.
Availability of cards and other products is subject to customer’s eligibility. Not all products are available in all jurisdictions in the same manner. Nothing herein should be understood as solicitation outside the jurisdiction where Payoneer Inc. or its affiliates is licensed to engage in payment services, unless permitted by applicable laws. Depending on or your eligibility, you may be offered the Corporate Purchasing Mastercard, issued by First Century Bank, N.A., under a license by Mastercard® and provided to you by Payoneer Inc., or the Payoneer Business Premium Debit Mastercard®, issued and provided from Ireland by Payoneer Europe Limited under a license by Mastercard®.
Skuad Pte Limited (a Payoneer group company) and its affiliates & subsidiaries provide EoR, AoR, and contractor management services.

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Disclaimer
The information in this article/on this page is intended for marketing and informational purposes only and does not constitute legal, financial, tax, or professional advice in any context. Payoneer and Payoneer Workforce Management are not liable for the accuracy, completeness or reliability of the information provided herein. Any opinions expressed are those of the individual author and may not reflect the views of Payoneer or Payoneer Workforce Management. All representations and warranties regarding the information presented are disclaimed. The information in this article/on this page reflects the details available at the time of publication. For the most up-to-date information, please consult a Payoneer and/or Payoneer Workforce Management representative or account executive.
Availability of cards and other products is subject to customer’s eligibility. Not all products are available in all jurisdictions in the same manner. Nothing herein should be understood as solicitation outside the jurisdiction where Payoneer Inc. or its affiliates is licensed to engage in payment services, unless permitted by applicable laws. Depending on or your eligibility, you may be offered the Corporate Purchasing Mastercard, issued by First Century Bank, N.A., under a license by Mastercard® and provided to you by Payoneer Inc., or the Payoneer Business Premium Debit Mastercard®, issued and provided from Ireland by Payoneer Europe Limited under a license by Mastercard®.
Skuad Pte Limited (a Payoneer group company) and its affiliates & subsidiaries provide EoR, AoR, and contractor management services.

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