How to sell on eBay: Access to foreign markets with Payoneer

Entering international markets is a chance to scale your business, find new customers, and sell goods in foreign currency. E-commerce platform eBay is one of the most popular marketplaces in the world, and Payoneer — one of the most reliable tools for receiving funds from abroad. Consider how to sell on eBay from Ukraine, avoid common mistakes, and simplify the financial part thanks to Payoneer.

Why is it worth it to sell on eBay?

The international eBay platform attracts a huge number of active buyers every year and offers many products in various categories. The eBay platform allows you to:

• Sell products in the USA, EU, Canada, Great Britain, Australia, and other countries.
• Get paid in stable currencies: dollars, euros, pounds.
• It’s easy to test new markets and expand your audience.
• Create a brand on a global level.

According to eBay’s official statistics, almost all small businesses registered on the platform make international sales to at least one foreign country.

What is Payoneer and why is it important?

Payoneer is an international payment platform that allows Ukrainian entrepreneurs to receive payments from various platforms. The service provides details for accepting payments in various currencies and helps withdraw funds to a card or account of the individual entrepreneur.

Payoneer has a partnership with eBay that allows you to directly connect your account, get started sell on eBay and receive payments.

How to start to sell on eBay from Ukraine

Sell on eBay from Ukraine – quite real. Thanks to available tools and a straightforward registration procedure, you can quickly launch your own online store and reach an international audience. All that is required is to follow a few sequential steps: from creating accounts to setting up shipping methods and receiving payments.

Register on eBay

Go to eBay.com and choose the type of account: personal (Personal) or business (Business). A business account opens up more opportunities for analytics, automation and advertising. It is especially suitable for those who are interested in selling on eBay regularly or plans to develop its entrepreneurial activity. Registration is simple, but requires attention. Please check that your contact information and shipping address are correct to avoid verification issues.

Create account Payoneer

Go to Payoneer official site and register using real personal or business details. After verifying your identity and adding a bank account, your account will be activated. Verification takes 1 to 3 days, and once your account is activated, you’ll have access to a multi-currency account and be able to accept payments from eBay. 

Connect Payoneer to eBay

After creating your eBay and Payoneer accounts, eBay will prompt you to choose a payment method. Select Payoneer, follow the on-screen instructions, and confirm the link between the accounts. After Payoneer confirms your account, it will be activated to receive funds. This process usually only takes a few minutes. After completion, you will be able to fully receive payments for sold goods.

Before that how to sell on ebay, withcreate your first ads

Prepare high-quality photos of the product, come up with a title and short description for it, and add information about delivery conditions, payment options, and cost. Do not forget to indicate the countries to which delivery is possible and the expected time of arrival. Well-optimized listings increase a product’s visibility in search results, which directly affects the number of sales, so eBay provides templates to create listings quickly.

Check your tax liability

If you plan to sell on eBay permanently from Ukraine, open the individual entrepreneur. This will simplify accounting, legalize profits, and allow safe cooperation with banks. Please note that eBay may automatically charge VAT in some countries, so it is important to check all details beforehand. We advise you to familiarize yourself with the necessary materials on the State Tax Service of Ukraine website.

Connect additional tools

For convenience, you can use the following services:

• eBay Seller Hub. This official tool helps sell on eBay and allows you to manage all aspects of business from one office conveniently. In it, you can track sales analytics, run advertising campaigns, quickly edit products, manage orders and communicate with customers. Ideal for both beginners and experienced sellers.
• Third-party listing tools. These are third-party platforms that make it easy to bulk upload products, automatically update balances, and sync with other marketplaces. InkFrog allows you to create ad templates, work with several accounts at the same time and save the history of listings. SixBit is a comprehensive solution with CRM functions to improve interaction with customers and a module for inventory accounting.
• Delivery services. These are companies that provide international logistics for Ukrainian sellers. Ukrposhta offers low-cost export tariffs with tracking and customs support. Meest specializes in deliveries to the USA, Canada, and EU countries and has favorable conditions for e-commerce. Nova Poshta Global provides fast delivery and allows sellers to sell on eBay with help integration with this platform. It also has simplified document processing and a convenient interface for businesses.

These services increase efficiency and help automate order processing, reducing the risk of errors and delays in shipping goods.

How to get funds from eBay

When the buyer pays for the product, the funds are automatically deposited into your Payoneer account. You can withdraw money from there in several convenient ways, depending on the type of account, the volume of sales, and the seller’s personal needs. You can check all conditions in your account on the Payoneer website.

Withdrawal of funds to a bank card

This is one of the most convenient ways for private individuals. Payoneer allows you to withdraw earned funds in hryvnias or foreign currency to a personal bank card of a Ukrainian bank. Usually, the transfer lasts from 1 to 3 working days. The commission is about 1-2%, depending on the type of account.

Withdrawal to the individual entrepreneur account

Individual entrepreneurs can receive payment through Payoneer directly to a currency or hryvnia account opened in a bank. This method is suitable for those who conduct official private entrepreneur activities and submit reports to the tax office. In some banks, the function of automatic currency conversion is available. For the withdrawal, you will need the account’s IBAN number and confirmation of the purpose of payment.

Withdraw funds via Payoneer card

If you have a physical Payoneer* (Mastercard) card, you can withdraw funds from ATMs worldwide, including Ukraine. This is convenient when traveling or if you do not have access to a bank account. However, it is important to consider ATM fees (up to 3%) and cash withdrawal limits. The Payoneer card also allows you to pay in stores and on the Internet.

* Payoneer services are provided by Payoneer Inc. (USA) or Payoneer Europe Limited (Ireland), depending on the user’s country of residence. Product availability may vary according to local regulations.

Internal transfers within Payoneer

The platform allows you to transfer funds to other Payoneer users for free*. This is convenient for paying for services (such as designers and marketers) that also work through this system. There is usually no commission for internal transfers, which makes this option profitable for cooperation within the Payoneer system.

* At the time of publication, there is no commission for internal transfers. Check the current terms in your account.

Method of obtaining	Description	Enrollment Time	Estimated Commission	Who is it for?
To a bank card	Withdrawal of funds in hryvnias to a Ukrainian bank card	1-3 working days	1–2%	Individuals, freelancers
To the account of individual entrepreneur	Transfer to the foreign currency or hryvnia account of the entrepreneur	1-2 working days	From 15-35 USD for 1 kg	Individual entrepreneur, official sellers
Payoneer Card	Withdraw cash from ATM’s or pay online	Happens Promptly	Up to 3% + fixed fee	For trips, quick calculations
Internal Transfer	Transfer to another Payoneer user	Happens promptly	Free of charge	To pay for services or a team
SWIFT transfer	Withdrawal to an international account (not in Ukraine)	Up to 5 working days	1–3% + bank fees	For companies with foreign accounts

* All details can be checked in your account at payoneer.com.

What sell on eBay from Ukraine?

That sell on eBay and dto achieve success, it is important to choose the right products that will be in demand among international buyers. The platform favors niche products with cultural or collectible value, as well as handmade items and items that are difficult to find in other markets. Ukraine has great potential for exporting unique products — from retro goods to handmade and textiles.

Below are examples of products that have a stable demand on the platform:

Category	Examples of Goods	Request/Comment
Handmade	Jewelry made of beads, embroidery, postcards, and dolls	High popularity in the USA and Canada. Unique things are easily sold abroad
Vintage & Antiques	Soviet badges, old books, retro clothes, cameras	Steady interest from Europe, the USA, and Japan. Authenticity is important and a detailed description of the product
Hobbies & Collecting	Stamps, coins, figurines, board games, models	Collectors from all over the world are actively buying. The quality of the photo and description is important
Plants & Seeds	Seeds of vegetables, decorative crops, live seedlings	Certificates are required in certain countries. Suitable for niche sellers
Art & Print	Posters, prints, reproductions, digital files	Works well with eBay Digital Delivery. Passive income
Textiles & Home Decor	Napkins, towels, tapestries, tablecloths	The demand for ethnic textiles (especially with Ukrainian symbols) is increasing
Goods for Needlework	Yarn, patterns, tools, hooks, needles	Focused on handmade lovers in the USA, Canada, and Great Britain
Religious Symbols	Icons, crosses, charms	Demand among the diaspora in Canada, the USA, and Australia. Authenticity is important

Tip: Combine multiple categories—for example, handmade + collectibles—to test demand and increase reach.

Payoneer benefits for eBay sellers

Payoneer is ideal for sellers who are entering international markets and have decided that and how to sell on eBay from Ukraine. Payoneer’s infrastructure is designed with the needs of small and medium businesses, freelancers and online entrepreneurs in mind. Key advantages of the service:

• Easily connect to eBay without intermediaries.
  If you sell on eBay, you do not need to open an account in the US or use the help of third parties because the integration with eBay is done directly.
  
• Multi-currency accounts in dollars, euros, pounds, yen, etc.
  You can receive payment from buyers worldwide in the client’s currency and convert it into a format convenient for you.
  
• Quick withdrawal of funds to a card or an individual entrepreneur account.
  Money can be transferred to a Ukrainian bank card or the individual entrepreneur’s account in hryvnias or foreign currency, usually within 1-2 days.
  
• Transparent exchange rates and fees.
  Payoneer does not hide fees; the conversion rate can be more favorable than in many banks or other payment services.
  
• Support in Ukrainian and a localized interface.
  All key sections and instructions are translated into Ukrainian, and the support service responds quickly to requests from Ukrainian users.
  
• Access to global partners.
  One account allows you to accept payments not only from eBay, but also from other international platforms without additional settings.

Read more about it in the related post: Benefits of Payoneer for Ukrainian businesses in 2025.

FAQ

• Is it possible sell on eBay from Ukraine?

Selling on eBay from Ukraine is officially allowed. From 2021, the platform supports payments through Payoneer, so Ukrainian sellers can open accounts, publish products, accept currency payments, and withdraw funds to local accounts or cards.

• How to connect Payoneer to eBay?

When creating and setting up your account, eBay will prompt you to choose a payment method. Choose Payoneer, log in to your account, confirm the connection and give eBay access to accept payments. Everything is set up automatically in a few steps.

• How fast does money come from eBay?

After the buyer pays for the order and you confirm the shipment, the funds usually arrive on Payoneer within 3-5 business days. New sellers are sometimes held a little longer as a precaution against fraud.

• What is Payoneer’s fee?

The commission depends on the withdrawal method. A standard transfer to a bank account can cost up to 2%. A withdrawal to a Payoneer card or ATM can cost up to 3% plus a possible flat fee. For more details, visit Payoneer’s official website.

• Do you need a individual entrepreneur to sell on eBay?

Formally, eBay does not require individual entrepreneur registration, but it is mandatory for regular commercial activity in Ukraine. This simplifies tax reporting and allows you to withdraw funds officially. For those who sell goods on eBay from Ukraine, it is recommended that they have an individual entrepreneur or two groups with a currency account at the bank.

• Which countries are more profitable to sell on eBay from Ukraine?

attach Payoneer to eBay and securely accept payments from around the world.

Most orders come from the USA, Great Britain, Germany, Canada, and Australia. There is the highest demand for vintage, handmade, ethnic goods, collectibles, and inexpensive electronic accessories. Consider shipping costs and customer wait times in these regions.

• What products are not allowed to be sold on eBay?

Prohibited for sale: Medicines, narcotic substances, weapons, explosives, live animals, certain plants, and copyright-infringing goods. See eBay’s policies for a complete list.

• How to withdraw funds from Payoneer to a Ukrainian card?

Log in to your Payoneer account, select Withdraw → To Bank Account. Specify the amount, currency and account (hryvnia or currency) to which you wish to receive the transfer. Enrollment takes up to 1-2 days.