How to Sell on Amazon: Scaling Business with Payoneer

Today, more and more Ukrainian entrepreneurs are striving to sell on Amazon, using the capabilities of the world’s largest trading platform. The site opens global market access, providing convenient logistics and stable currency income. If you want to know more than how to sell coloring pages on Amazon, in this article will tell you why you should start selling on Amazon from Ukraine, and how Payoneer helps you easily receive international payments. 

Why Amazon is the ideal platform for Ukrainian business

How to sell on Amazon from Ukraine? Is it worth cooperating with this platform? These and other questions concern many entrepreneurs. The platform opens up many opportunities for business growth, attracting new customers and increasing revenues. Ukrainian companies can sell on Amazon, find new partners, and scale activities. Below are the main reasons why it is profitable for Ukrainian businesses to start selling goods on the largest trading platform in the world.

• Access to the global market
  Amazon is an opportunity to sell goods to millions of buyers in the US, Europe and other countries.
• Income currency
  Sellers receive payment in a stable currency, which reduces the risks associated with fluctuations in the hryvnia exchange rate.
• A simple start for a small business
  Access to the platform does not require investment in infrastructure or store leases.
• FBA logistics (Fulfillment by Amazon)
  Amazon takes over many business functions, such as warehousing, shipping to customers, and processing returns.
• Low entry threshold for private entrepreneurs
  Ukrainian FOPs can sell on Amazon without US or EU company registration.
• High customer confidence
  Buyers willingly purchase goods on the site thanks to the platform’s positive reputation and effective customer protection program.

How to start selling on Amazon: a step-by-step guide

Sales on Amazon are an opportunity for Ukrainian businesses not only to enter the international market, but also to increase profits. But How to start selling on Amazon?  To start successfully, you need to know a clear algorithm of actions. Below are instructions that will help entrepreneurs from Ukraine get started sell on Amazon.

1. Create an Amazon seller account
Go to sell.amazon.com and click “Sign Up”.

Choose the type of account: Individual (for small sales volumes) or Professional (for regular sales, if you are an entrepreneur).

Prepare documents for registration.

2. Prepare the product for sale and choose a delivery method

• Create a detailed product description (listing): name, characteristics, photo, keywords.
• Check the requirements for the product category (some products require additional authorization for sale).
• FBA (Fulfillment by Amazon) – the platform stores, packs and delivers goods to customers
• FBM (Fulfillment by Merchant) – you organize the delivery yourself.

3. Organize logistics from Ukraine

• Choose an international carrier or a logistics company that specializes in deliveries to Amazon warehouses.
• Prepare all necessary documents for customs clearance.

4. List the product on Amazon and set up marketing and promotion

• Add the product to the catalog through Seller Central.
• Upload a photo and fill in all the parameters.

• Use platform advertising (PPC).
• Provide coupons and discounts to attract customers.
• Collect reviews to increase the credibility of your product.
• You can already sell on Amazon.

5. Manage orders and service

• Control the order fulfillment process through Seller Central.
• Handle returns and complaints promptly for a positive rating.

• Withdraw via Payoneer or a USD/EUR bank account.
• Keep records of income for the correct declaration of income in Ukraine.

Why you need Payoneer for Amazon

The algorithm for selling on Amazon is not difficult, but requires training not only in working with goods, but also in financial matters. For Ukrainian sellers planning to enter Amazon, it is important to have a reliable way of receiving payments. Payoneer is one of the most convenient and officially supported services that can be used by Ukrainian entrepreneurs who decide to start sell on Amazon. Let’s look at the main reasons why you should use Payoneer.

1. Amazon does not pay funds directly to Ukrainian accounts

• Most Ukrainian banks do not support the payment format used by Amazon.
• Payment information must meet US or EU banking requirements, which complicates direct payments to Ukraine.
• Without the Payoneer intermediary, it is difficult for Ukrainian sellers to accept payments and sell on Amazon.

2. Payoneer provides account details for receiving payments

• You receive a virtual account of type Receiving Account in dollars, euros or pounds.
• These details look like a bank account in the US, Europe or the UK, so they can be entered to sell on Amazon.
• The platform supports many currencies, which is convenient for working with different regions.

3. Convenient withdrawal of funds to Ukraine

• You can order a Payoneer card and withdraw cash from an ATM.
• The platform allows transfers to the account of the FOP or to the account of an individual.
• The withdrawal process is automated and takes only 1-3 days.

4. Compliance with requirements

• Platform cooperates with Payoneer officially as a verified partner.
• A Payoneer account on the platform does not require additional verifications.
• This allows you to avoid delays with payments or blocking of payments.
• Payoneer automatically provides the details in the format required by the platform.

The most common mistakes of beginners

Despite the fact that there are quite a lot of examples of successful Ukrainian cases on the platform, it is worth paying attention to some mistakes that beginners make when they start sell on Amazon. Starting sales can be difficult due to numerous nuances. If you want to know how to sell coloring pages on Amazon or set up a delivery service, avoid common mistakes, which slow down business development or lead to losses. Below are some of the most common mistakes and effective strategies to avoid pitfalls and succeed.

1. Insufficient market and competition analysis

Error: Begin selling on Amazon with product selection without analysis of demand, prices and competitors.
How to avoid: Use research tools (eg Jungle Scout, Helium 10), analyze competitor reviews and trends. Choose products with high demand and low competition.

2. Low-quality photos and product description

Error: Bad images and an incomplete description that does not meet the requirements.
How to avoid: Take professional photos, detailed description, include keywords for SEO, follow platform requirements for product design before you start selling on Amazon.

3. Wrong choice of delivery model

Error: Selling on Amazon through FBM without experience leads to delays and negative feedback.
How to avoid: Start with FBA to improve shipping speed and service level. Study the logistics and choose a model that fits your volume.

Tips for scaling

Scaling a business on Amazon opens up great opportunities for Ukrainian entrepreneurs, but it requires the right strategy. Effective sales expansion helps increase profits, strengthen the brand and sell on Amazon for new markets. Below are some helpful tips and tricks for scaling successfully.

First, to be successful in selling on Amazon, it is important to optimize product listings. Optimize titles, descriptions, and photos with keywords in mind for better search visibility. This will help attract more potential buyers and increase the chances of a sale. Also, expand the assortment by adding new products that logically complement your main line. This will allow to attract a wider audience and increase turnover. It is important to understand how to sell on Amazon in the USA, in order to effectively adapt to the specifics of the market.

Second, don’t forget to use Amazon PPC advertising – invest in targeted advertising to increase sales and improve product rankings. Advertising will help to promote your offers faster among competitors. Regularly analyze competitors and trends. Study the actions of other sellers and monitor changes in demand to adapt your sales strategy in a timely manner. This will help to better understand the market and be one step ahead. Automate processes for convenience: implement tools to manage inventory, orders and reporting. This will allow you to focus on strategic tasks more efficiently sell on Amazon.

How to open a Payoneer account for Amazon

Opening a Payoneer account is an important step for Ukrainian sellers who want to receive payments and sell on Amazon. The process is simple and fast, and allows you to easily manage international payments. Below is a step-by-step guide on how to create a Payoneer account to get you started buying on Amazon.

Step	Action	What Exactly Should be Done
1	Go to the Payoneer website	Open it payoneer.com
2	Click “sign up”	Start registering a new account
3	Fill in your personal data	Enter your passport data, address and contact information
4	Choose an account type	Select “Individual” or “Company”
5	Enter business information	Enter your passport data, address and company information
6	Get verified	Upload document scans for verification
7	Get details	Once your account is verified, get your bank details for Amazon
8	Connect Payoneer to Amazon	Enter details in Amazon seller settings

Necessary documents

To open a Payoneer account for a Ukrainian business that wants to sell on Amazon, it is necessary to provide a complete package of documents that confirm the identity and legality of business activity. Below is a table with a list of all necessary documents for quick and successful account registration. Please note that the list of documents for registration with Payoneer is different for sole trader, company and private person. 

Type of Registration	Mandatory Documents	Explanation
FOP	Extract from the EDR Passport or other identity document TIN Bank details	Confirmation of the status of an entrepreneur, identification of a person and a taxpayer
Company (Legal Entity)	Extract from the EDR – Statutory documents (for example, the company’s charter) – Passport and TIN of the manager or authorized person Bank details of the company	Confirmation of the company’s registration, its activities and the authority of the manager
Private Person	Passport or other identity document  TIN Bank details (personal account)	Identification of the person and the taxpayer
Additional Documents	Documents confirming the place of residence (for example, a utility bill) Documents confirming the source of funds (for example, a contract, invoice	Depending on the situation, Payoneer may request additional verifications
Risk	Minimal, limited by own funds	Higher, related to the debt to the bank.

Summary

Sell on Amazon is a unique opportunity for Ukrainian companies to go international and increase profits, and the use of the Payoneer service simplifies financial transactions, providing fast and safe payments in dollars or euros. Grow your business with Amazon and Payoneer easily and efficiently!

Frequently asked questions

Is it possible to register an Amazon seller from Ukraine?
Yes, Ukrainian sellers can register a seller account and get started sell on Amazon. You must have valid documents, a bank account or a payment service for withdrawing funds, as well as comply with the requirements of the platform. Both individuals and sole traders can sell.

What documents are required for registration?
For registration, you need a passport or other identity document, tax number, bank details, as well as business information (for example, an extract from the FOP register). They may also ask for proof of address and contact details before you can sell on Amazon .

How to receive payment from Amazon in Ukraine?
Payment can be received through international payment services such as Payoneer or bank accounts abroad. Amazon does not pay funds directly to Ukrainian banks, so using Payoneer or similar is a quite popular solution for those who want sell on Amazon.

Is it possible to sell Ukrainian goods on Amazon?
Yes, Ukrainian manufacturers can sell their goods, following the rules of the platform and customs requirements. It is important to ensure quality, compliance with standards and correct registration of listings.

How to sell coloring pages on Amazon?

To sell coloring pages on Amazon, you need to create a quality listing with attractive images and a detailed product description. It is also important to comply with the copyright requirements of the platform and choose a convenient delivery model – FBA or FBM.

Do I need a US or European company to sell on Amazon?
No, to get started it is enough to register as an individual or sole proprietorship in Ukraine. However, opening a company abroad can be beneficial for scaling.

How to send goods from Ukraine to Amazon?
Products can be shipped through international logistics operators that cooperate with Amazon (eg DHL, FedEx). For FBA, you need to follow the rules of packaging and labeling of goods, as well as prepare customs documentation.

What costs should be taken into account when starting up?
Commissions, logistics costs, packaging, taxes, advertising, and the cost of goods must be considered. The costs of opening and maintaining a payment account (such as Payoneer) should also be considered.

Is it possible to sell goods produced by other brands?
Yes, but it is important to have official permission or the right to resell these products. Selling fakes or goods without permission may result in account suspension and a ban on selling on Amazon.

What to do if Amazon blocks the account?
It is necessary to carefully study the reason for the blocking, prepare an official appeal with evidence and provide all the necessary documents. If it is difficult to solve the problem yourself, you should contact specialists or lawyers who specialize in this platform.