Considering a Freelance Ghostwriter Career: Is It For You?
Editor’s note: This is a guest post from Mike Hanski. One of the most popular and profitable forms of professional writing today is ghostwriting. And with good reason. Depending upon the project, client and associated budget, ghostwriters can garner pay thatโs equivalent to a yearly 9 to 5 salary, for just one client. And you…
Editor’s note: This is a guest post from Mike Hanski.
One of the most popular and profitable forms of professional writing today is ghostwriting. And with good reason. Depending upon the project, client and associated budget, ghostwriters can garner pay thatโs equivalent to a yearly 9 to 5 salary, for just one client.
And you can too, with the right skills and information.
But, before we address how to make money in this lucrative field, youโll need to know some of the important basics. So, get those pencils ready.
What is Ghostwriting?
Simply put, ghostwriting is writing materials for a client without the benefit of a byline.
In other words, they get the credit and you get compensated for your time, effort and creativity. Think of it as โrole playingโ with words.
Who Uses Ghostwriters and Why?
According to Kelly James-Enger, noted ghostwriter and author of Goodbye Byline, Hello Big Bucks, “An estimated 80 % of celebrity authored books are ghost written.” She states further that “Ghost writers can make good money, even in today’s economy.” The figures reported are: book proposals going for $5000.00 to $10,000 and book projects starting at about $10,000.00. Some full-time ghostwriters boast six-figure incomes.
Ghostwriting services are provided to individuals and businesses for both professional and personal purposes.
Reasons Vary, but Here Are a Few Common Ones:
- Businesses – A busy executive or entrepreneur lacks the time and energy to produce his own articles, blog posts or information products. Yet realizes its importance in establishing his expertise, increasing his visibility, and broadening his customer base. Ghostwriter to the rescue! Many of these executives and bigwigs subscribe to the philosophy: โPublish or perish.โ
- Individuals – A celebrity, โaverage Joe,โ or activist wants to share his/her personal story; one that they feel has an important message of inspiration, highlights a significant social cause, or perhaps preserves their legacy for loved ones. The problem? Poor, ineffective communication skills (grammar, spelling, structure, etc.) So they contract a ghostwriter to polish their work and help with their publishing goals.
Most Typical Projects
Ghostwriting gigs run the gamut. But, below are some of the most requested types of work the average โghosterโ will likely encounter:
Qualities of a Good Ghostwriter:
Hereโs how to tell if you stand a โghost of a chanceโ at becoming a successful ghostwriter:
- Are you a skilled researcher?
- Do you have the ability to listen well?
- Can you follow directions to the letter?
- Can you maintain confidentiality?
- Do you have a broad knowledge base or natural curiosity?
- Can you meet deadlines consistently?
- Do you take pride in doing a good job for others (even without getting the credit)?
If you answered โyesโ to the above questions, youโre well on your way!
The Pros and Cons of Ghostwriting for Todayโs Writers:
Author and entrepreneur, Mary Lou Kayser touts its virtues in stating the following: โSome people prefer ghostwriting because of its anonymous nature. For some writers, ghostwriting is the ultimate profession. They get paid to do what they love – write – while maintaining their privacy in an age when privacy is on the brink of extinction. Many ghostwriters make very good livings quietly penning for other people, and wouldnโt want to be in the spotlight if their lives depended on it.โ
Here Are Some Additional Pros of Ghostwriting:
- Ghostwriting pays well – the more pay, the easier it is to escape the โfeast or famineโ cycle that is so common for writers. It also allows you to avoid content mills, and to be more selective in the clients you get to work with.
- Upfront pay – ghostwriting clients pay an initial down-payment to secure your services (the amount varies, depending upon what is initially contracted). No more waiting to be paid in 30-60 days for work youโve already performed and provided.
- Meaningful work – ghostwriters have the opportunity to help individuals get their work out into the public arena, and potentially make a positive difference in the lives of others.
- Networking opportunities – partnering with business executives, celebrities, teachers and others often leads to more work and increased demand for your expertise.
Cons of Ghostwriting:
- Your work is done anonymously (without a byline).
- Work is not as abundant as other areas of writing comparatively.
- You canโt use your writing samples as clips, due to the nature of the work.
Things Youโll Need to Know When โOnboardingโ New Clients:
To optimize your efforts, (and for everyoneโs benefit) here are a few things youโll need to address when you secure a client. Ideally, you should outline these areas in a formal agreement or written contract.
- The purpose of the project (to entertain, inspire, educate, etc.)
- Deadline for the project completion
- The target audience
- The desired โtoneโ and voice
- Word count
- Budget and covered expenses
- Contract deliverables and expectations (who does what and when)
- Method for gathering information ( interviews, research, meetings, emails, phone consultations?)
- Anything youโre unclear on, in terms of future direction
Best Practices and Principles for Success:
- Never perform work without a contract. However, โdirectivesโ in the form of an email, can also serve as proof of working conditions and terms. Just make sure to have it documented somehow.
- Never start work without an initial down payment. โBetter safe than sorry.โ
- Seek work through reputable sources. Places like Problogger, Writers Weekly, and Bloggingpro are a few suggestions here.
Take the โmysteryโ out of ghostwriting by applying the info, tips and strategies shared in todayโs post.
When you read a blog post on a popular freelance or marketing blog there’s a chance it was written by Mike Hanski, who is a ghostwriter behind various online businesses. He also create content strategies and blogs on behalf of Bid4papers, where he shares his writing advice with students and job seekers.
Related resources
Latest articles
-
A comprehensive guide to cross-border payments
Outsourcing is a great way to grow your business. But the relationship depends on smooth, secure, on time payments. You also need to pay using local currency and payment methods. This guide shares best practices for B2B payment providers. The right payment provider helps work with the best, anywhere!
-
Online Payment Methods for Businesses in Pakistan
As businesses in Pakistan continue to expand their local and global reach, the demand for online payment solutions is higher than ever. Whether youโre a freelancer working with global clients or a local merchant selling to customers who reside abroad, identifying the right international payment methods in Pakistan that can ensure your transactions are hassle-free…
-
Reduce Payoneer costs: Strategies for cost savings
Find out how to withdraw money from Payoneer to Ukraine: an overview of banks, types of accounts, and advice on how to minimize commissions and risks
-
Bangladeshโs Digital Revolution: How Service Exporters are Scaling Globally
From freelancing to IT services, Bangladesh is quietly becoming a global services hub. Discover how digital entrepreneurs are tapping new markets, overcoming payment friction, and powering the next chapter of export growth.
-
Tariffs and Trade: A CFOโs Roadmap for Service Export Growth
From navigating trade restrictions to building global-ready financial systems, strategic CFOs in Bangladesh are redefining what it means to scale service exports in uncertain times. Bangladeshโs service export leaders stand at a pivotal moment.. While global trade tensions and tariffs reshape traditional commerce, service exporters discover unique advantages. The IT and business services sector reached…
-
How to withdraw money from Payoneer
Find out how to withdraw money from Payoneer to Ukraine: an overview of banks, types of accounts, and advice on how to minimize commissions and risks