Content Manager

Role Summary

Location: Buenos Aires, Argentina

Hybrid

Full-time

We are looking for a Content Manager to be responsible for the regional content strategy in the LATAM region for Payoneer. This position is hybrid from Buenos Aires, Argentina and will report into the Senior Director of Regional Marketing.

What you'll do:

• Own the regional content strategy — and defend it commercially. Define how content builds awareness, positioning and pipeline across personas and markets. Connect content output to business KPIs — not just impressions, but pipeline contribution, activation rates and retention signals in priority countries (Brazil, Mexico, Colombia, Argentina, Chile)
• Write and produce content that converts. Blogs, thought-leadership, web and landing-page copy, campaign assets, email nurtures, testimonials, case studies and social. The bar is quality and business impact — not volume.
• Build positioning that addresses real LATAM pain points. SMBs, freelancers and marketplace sellers in the region face FX volatility, USD access constraints, cross-border payment friction and informal economy dynamics. Your positioning and messaging should speak to these realities — not just translate global
• Lead localization as a revenue lever, not a compliance task. Adapt web, blog, email, campaign, product and registration content into Spanish and Portuguese so it reads natively — and converts. Flag funnel drop-off points where content quality is costing activation or onboarding rates.
• Drive awareness and search visibility in a competitive landscape. Run SEO/AEO strategies adapted to LATAM search behavior (Spanish and Portuguese queries diverge more than most assume). Build earned media presence — local fintech press, business media, influencer relationships — to earn trust in markets where brand awareness is still developing.
• Manage the agency and partner ecosystem. Brief, coordinate, monitor and QA content, PR and social agencies across markets. Hold them to outcomes, not just outputs — delivery against brief and measurable channel performance.
• Be the intelligence layer between LATAM and global. Surface local trends, competitive moves, regulatory shifts and ICP behavior to central teams. Ensure global campaigns land with regional relevance — and push back when they don't.
• Navigate economic volatility without losing momentum. In markets with high inflation, currency controls or macro uncertainty (Argentina, Brazil), adapt content cadence, messaging tone and channel mix in response to business conditions. Know when to lean in and when to pause.
• Track, learn and optimize with discipline. Own a content performance dashboard. Report on what's working, what isn't and what you're changing — not just outputs.

Who you are:

• 6+ years in content, editorial or growth marketing with multi-market scope — ideally in B2B fintech, payments, SaaS or professional services targeting SMBs or freelancers.
• An exceptional writer and editor in Spanish and English. You write for outcomes — not for content calendars. Portuguese is a meaningful advantage in this role, not a bonus.
• Strong positioning instincts in complex B2B landscapes. You know the difference between translating copy and building narrative from local insight.
• Fluent in localization as a discipline — not just translation, but cultural adaptation, regulatory language, and market-specific tone calibration across Spanish-speaking markets and Brazil.
• Comfortable connecting content to commercial outcomes. You can map content to pipeline stages, onboarding drop-off and activation metrics — and use that data to prioritize.
• Experienced managing agencies across markets and holding them to performance, not just delivery.
• Strong project manager: organized, deadline-driven, able to juggle multiple priorities across a cross-functional, distributed team.
• Familiar with the LATAM business and fintech landscape — awareness of key players, local media, regulatory context, and the economic realities your ICPs face day-to-day.

Not a must, but a great advantage:

• Native or near-native Portuguese with editorial experience in Brazilian markets.
• Established network across LATAM media, fintech influencers, agencies and vendors.
• Hands-on experience with WordPress, localization tooling (Phrase, Lokalise or similar) and Salesforce.
• Working knowledge of HTML and UI/UX fundamentals — enough to QA content in product flows without a developer.
• Experience with AI-assisted content workflows (LLM-assisted drafting, translation QA, content repurposing at scale).

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