7 Ways to improve your amazon sales without PPC
Amazon’s where everyone’s shopping these days. Amazon PPC can boost sales, but it’s not the only way. Here’s the thing – you can skip PPC and still boost sales! We’ve got 7 clever methods for more traffic and sales. Save your cash with these Amazon sales improvement strategies.
Internal vs. external traffic
Internal traffic refers to the people visiting your Amazon product page from the Amazon website. They are already browsing Amazon when they find your product and click on it. By optimizing your product listings for dropshipping keywords, you can reach a wider audience with diverse interests and backgrounds.
Here is how you can use internal traffic for increasing Amazon sales without PPC:
Use Ebook bundling. Combine ebooks with your primary physical product offering
Use dropshipping keywords. These are terms that Amazon buyers use to search for your products. Optimize them to match phrases from other platforms, like eBay, thus improving Amazon product visibility
Join the Amazon Associates program (Shopify or WordPress). Buy a good domain, build a website, create content, and market your Amazon products. This earns you some extra money through affiliate marketing.
External traffic is when people click through to your product from somewhere else, not on Amazon. Maybe they saw a post about it on social media or read about it in a blog. These customers are coming from outside of Amazon and visiting your product page.
How to use external traffic to increase your sales on Amazon
External Amazon traffic optimization can help you improve sales without paying for PPC ads. Here’s how to achieve organic Amazon sales growth with external traffic:
Use influencers (Nano, micro, small, macro, and mega influencers). Collaborate with different types of influencers to reach a wider audience and generate more sales.
Engage with relevant forums and groups to promote your products. Actively engage and promote your products on relevant forums and groups to create awareness and drive sales.
Provide Social proof (comments and testimonials). Showcase comments and testimonials on your external channel to provide social proof.
Use Instagram Shopping (Taggable Posts). Utilize Instagram Shopping by creating taggable posts to make it easy for customers to buy your products directly from Instagram.
Maximizing profit for your products
Amazon sales improvement will help you to maximize your profits for your Amazon products. You’ll need effective strategies to increase your revenue while keeping costs low.
Use the 7 tips above and leverage Amazon SEO for sales improvement. For the latter, make sure you:
- optimize your product listings with relevant keywords
- optimize product images and videos
- leverage customer reviews
When you do this, you will enjoy better rankings and sales, all without expensive Amazon PPC!
Frequently Asked Questions
Internal traffic is when customers visit your Amazon product page from within the Amazon website, while external traffic comes from outside sources like social media or blogs.
You can use external traffic to increase Amazon sales by collaborating with influencers, advertising on forums and groups, and leveraging social proof like testimonials and reviews.
Yes! Amazon sales improvement is possible without PPC advertising; by utilizing various strategies, such as the ones above. They include; ebook bundling, joining the Amazon Affiliates program, and leveraging Instagram Shopping.
To optimize Amazon traffic for better sales, focus on effective Amazon SEO techniques, including keyword research and optimization, product image and video optimization, and customer review management.
You can improve Amazon product visibility by focusing on Amazon SEO. This means optimizing product listings with relevant keywords and providing high-quality images and videos. Doing so will help your products show up when customers search for similar products with relevant keywords.
Yes, Amazon SEO can help improve sales without using PPC ads. With a good SEO strategy, you will boost search rankings and increase organic traffic to your product listings.
Related resources
-
ICT Industry Leader Predictions for the Tech Sector of Central Asia in 2024
The ICT sector of Central Asia is growing at an incredible rate. But what are the trends that will shape 2024? We sit down with 13 experts to find out.
-
How to register a company in Cyprus: A step-by-step guide
With its low tax rate and strategic location, Cyprus is well established as one of Europe’s top incorporation hubs. In this article, we lay out a step-by-step process for registering a company in Cyprus as well as the top benefits of doing so.
-
Developing a global business strategy: Benefits and steps
Developing a successful global business strategy is crucial for any business looking to expand beyond its domestic market. The benefits of entering the global market are endless. In this article, we will explore the main concepts of global business strategy.
-
What is tax form collection and automation?
Collecting tax forms is an essential process for marketplace business owners. In this article, we’ll discuss why it matters, how to do it efficiently, and how automation can improve the tax form collection process.
-
Reports and Research
Welcome to our Reports and Research hub. Based on our leading position and experience in the world of cross-border business, our research reports aim to offer you our latest findings and global insights. Feel free to browse our reports and discover valuable resources to support your business’s growth and success.
-
How to use Payoneer
Want to make and receive cross-border payments with ease? Payoneer gives you access to a universe of opportunities to make international payments, receive funds, and much more to run your global business. Read on to learn about how to get started using Payoneer today.
-
What are invoices and why do you need them in business?
Every business owner needs to issue invoices. Learn what an invoice is, what you need to include on your invoices, and when you need to send them, and why tracking invoices is important for your business’ success.
-
Business and payment fraud detection: what it is and how to prevent it
What is payment fraud detection and what do you need to know to understand, detect, and prevent fraudulent activities. Discover the best practices, tools, and strategies to safeguard your business against payment fraud and protect your financial assets.
-
What is treasury management and how does it work
The basics of treasury management What is treasury management and why is it important? Treasury management plays a crucial role in the financial operations of businesses. This piece will explore the fundamentals of treasury management, its core functions, and its importance for businesses.
Latest articles
-
Kazakhstan payment landscape: The best ways to send and receive money internationally
The right payment solution for your business saves both time and money. In this infographic, we explore the major players in Kazakhstan’s payment ecosystem for international transfers.
-
Defying the odds: How Ukrainian businesses thrive during war
One year post-war, Ukraine’s businesses adapt and thrive amidst adversity. Entrepreneurs showcase resilience, reflecting national tenacity. Many diversify, venturing into e-commerce and digital realms. Despite hurdles, 44% of SMBs aim for growth, with 36% hiring. Their grit underscores Ukraine’s enduring spirit amid challenges.
-
How to Pay International Freelancers?
Interested in working with freelancers, worldwide? Making international payments to freelancers and independent contractors around the world doesn’t have to be a headache with Payoneer. Learn how to use Payoneer to pay overseas freelancers while saving on international transaction fees and without jumping through hoops.
-
What Are The Best Payment Options For Freelancers?
Freelancers offer flexibility and expertise without the overhead of traditional employees. However, processing invoices and payments for international freelancers can be a complex and time-consuming process. To work with freelancers effectively, it’s crucial to understand the available payment options for freelancers and how to best keep on top of accounting and invoicing.
-
An 8-point Checklist for Finding the Best Payment Provider
There’s huge potential to expand into ASEAN markets. But only for online sellers that accept local payment methods. Finding a trusted payment solution can be a worry and a challenge. Use this checklist to vet potential payment partners. With the right payment support, the sky’s the limit!
-
How to bill your international clients
Want to learn how to bill international clients when you’re based in the Philippines? In this article we spoke to three leading business owners who shared their tips to working successful international work. Learn how they collect payments and more below.
