7 Ways to improve your amazon sales without PPC

Amazon’s where everyone’s shopping these days. Amazon PPC can boost sales, but it’s not the only way. Here’s the thing – you can skip PPC and still boost sales! We’ve got 7 clever methods for more traffic and sales. Save your cash with these Amazon sales improvement strategies.

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Internal vs. external traffic

Internal traffic refers to the people visiting your Amazon product page from the Amazon website. They are already browsing Amazon when they find your product and click on it. By optimizing your product listings for dropshipping keywords, you can reach a wider audience with diverse interests and backgrounds.

Here is how you can use internal traffic for increasing Amazon sales without PPC:

Use Ebook bundling. Combine ebooks with your primary physical product offering

Use dropshipping keywords. These are terms that Amazon buyers use to search for your products. Optimize them to match phrases from other platforms, like eBay, thus improving Amazon product visibility

Join the Amazon Associates program (Shopify or WordPress). Buy a good domain, build a website, create content, and market your Amazon products. This earns you some extra money through affiliate marketing.

External traffic is when people click through to your product from somewhere else, not on Amazon. Maybe they saw a post about it on social media or read about it in a blog. These customers are coming from outside of Amazon and visiting your product page. 

How to use external traffic to increase your sales on Amazon

External Amazon traffic optimization can help you improve sales without paying for PPC ads. Here’s how to achieve organic Amazon sales growth with external traffic:

Use influencers (Nano, micro, small, macro, and mega influencers). Collaborate with different types of influencers to reach a wider audience and generate more sales.

Engage with relevant forums and groups to promote your products. Actively engage and promote your products on relevant forums and groups to create awareness and drive sales.

Provide Social proof (comments and testimonials). Showcase comments and testimonials on your external channel to provide social proof. 

Use Instagram Shopping (Taggable Posts). Utilize Instagram Shopping by creating taggable posts to make it easy for customers to buy your products directly from Instagram.

Maximizing profit for your products

Amazon sales improvement will help you to maximize your profits for your Amazon products. You’ll need effective strategies to increase your revenue while keeping costs low.

Use the 7 tips above and leverage Amazon SEO for sales improvement. For the latter, make sure you:

  • optimize your product listings with relevant keywords
  • optimize product images and videos
  • leverage customer reviews

When you do this, you will enjoy better rankings and sales, all without expensive Amazon PPC

Frequently Asked Questions

Internal traffic is when customers visit your Amazon product page from within the Amazon website, while external traffic comes from outside sources like social media or blogs.

You can use external traffic to increase Amazon sales by collaborating with influencers, advertising on forums and groups, and leveraging social proof like testimonials and reviews.

Yes! Amazon sales improvement is possible without PPC advertising; by utilizing various strategies, such as the ones above. They include; ebook bundling, joining the Amazon Affiliates program, and leveraging Instagram Shopping.

To optimize Amazon traffic for better sales, focus on effective Amazon SEO techniques, including keyword research and optimization, product image and video optimization, and customer review management.

You can improve Amazon product visibility by focusing on Amazon SEO. This means optimizing product listings with relevant keywords and providing high-quality images and videos. Doing so will help your products show up when customers search for similar products with relevant keywords.

Yes, Amazon SEO can help improve sales without using PPC ads. With a good SEO strategy, you will boost search rankings and increase organic traffic to your product listings.

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