Marketing Research & Respondent Fee Solutions

Market research and data collection companies pay respondents in various ways, the most popular methods being by check, cash or gift. All of these methods have significant drawbacks:

• Preparing, mailing and reconciling paper checks can be complex and expensive. This process becomes even more cumbersome when paying respondents in the field. Un-cashed checks must be carried as a liability.
• Cash is an expedient and liquid method for paying subjects. Many companies, however, are concerned about transporting and holding large sums of cash. What’s more, cash disbursement makes bookkeeping very difficult and can cause problems with taxing authorities.
• Merchandise given as a gift is not always appreciated. Most gift cards cannot be converted to cash.

Payoneer Market Research Solutions
Payoneer is a simple and convenient method for compensating market research participants. Since 2005, our industry specific solutions have securely delivered millions of payments to hundreds of thousands of people around the world. Utilizing a prepaid MasterCard^® card, we enable data collection companies of all sizes to affordably deliver incentives to respondents of all types. Payoneer is capable of supporting the full spectrum of market research activities:

• Field Surveys
• Online Surveys
• Focus Groups & Panels
• Home Use Testing

Payoneer issues prepaid MasterCard cards to respondents on behalf of its data collection customers. These companies can then load the prepaid cards when respondent payments are due. Respondents can then withdraw funds from more than one million ATMs in over 210 countries. These prepaid cards can also be used to purchase goods from merchants accepting Debit MasterCard worldwide.

Why is Payoneer Ideal for data collection companies?
The payoneer solution is perfect for data collection companies needing to pay interviewees or other respondents. Our systems provide a centralized end-to-end online payment solution that incorporates respondent registration, card issuance, card loading and robust reporting. Extensive fraud controls protect payers and payees alike. Our integrated approach gives data collection companies unparalleled visibility and control over the entire payment process – from recruiting respondents to mailing cards. And because we leverage the sophisticated MasterCard system, our online payment distribution solutions are more flexible and cost effective than checks, cash or gifts.

• Cost-savings: The card is reloadable, making it ideal for long-term home use testing or multi-session focus groups. The Payoneer system can reduce cost per payment by as much as 75%.
• Efficiency: The Payoneer solution is completely outsourced, so marketing researchers can focus on research. Payoneer completely eliminates the administrative overhead of managing check distribution, cash disbursement or gift procurement.
• Field Management: Web-based reports and administrative hierarchy provide full transparency on payments activity and history, on a survey or field-wide basis
• International Support: Robust international functionality allows marketing research firms to use a centralized portal to pay respondents at field sites or branches worldwide.
• Recruitment: Subjects do not require a bank account to receive compensation, effectively widening potential respondent pools.
• Security: Until spent or withdrawn, all funds reside in the US as US dollars and are protected by FDIC insurance.

Why do respondents and panelists enjoy the Payoneer Prepaid MasterCard?
There are a lot of reasons why respondents will prefer to be paid with the Payoneer Prepaid MasterCard. Simply put, our prepaid card is the most expedient incentive available.

• Instant gratification: Respondents can begin spending their incentive in as little as three hours after loading. No waiting for checks to clear or arrive in the mail. No special trips to the bank.
• Convenience: subjects do not need a bank account to participate.
• Universal acceptance: Respondents can retrieve hard cash from over one million ATMs worldwide. The cards can also be used to purchase goods from merchants accepting Debit MasterCard all over the world.
• Protection: If a card is lost, remaining funds may be transferred to a replacement card. In most cases, the card is protected against fraud and theft.

Virtual cards for online surveys
Online surveys have become an important component of marketing research on the Web. Marketing firms make well over one million Web-based respondent payments each year. Most payments are between $1.00 and $5.00, and are distributed via check, PayPal^® or direct deposit (ACH). Because these payments are small, they are relatively expensive to process.

The Payoneer Virtual MasterCard is the most convenient and cost effective way to reward Web survey respondents. With all the benefits of our embossed card, the virtual card can be issued electronically as soon as the respondent successfully completes a survey. The virtual card can then be used to purchase goods from any online merchants accepting Debit MasterCard.

The best available solution:
Perfect for marketing research firms and ideal for respondents, the Payoneer platform represents the fastest and most efficient respondent fee solution available. Payoneer allows data collectors to avoid the cost, complexity and delays of traditional payment methods. Utilizing a prepaid MasterCard card, Payoneer provides its customers with a centralized, highly-functional payment management system, while offering respondents an incentive option with unmatched convenience and liquidity.